Tips for Building a Successful Online Marketplace


Looking at successful startups such as Airbnb and Etsy, you will notice that they have one thing in common: they never sell their own services or products. These online marketplaces play an important role in connecting buyers and merchants. To cut the long story short, they serve as middlemen. If you are wondering how to start a middleman business, then you have definitely come to the right place. In this post, we will take you through two tips to use when building a marketplace that can serve both buyers and vendors.

  • Offer Real Value to Sellers

When merchants are selling directly to customers, they get a huge profit without paying commission fees. Things tend to be different when relying on a middleman business since they may not get what they are accustomed to. To be on the safe side, you should encourage sellers to accept your model by providing true value. Keep in mind there is no way you are going to get high-quality vendors on board without gaining a user base. Fortunately, you can make use of remarkable incentives to attract the best merchants just as is the case with a reselling business.

  • Create a Remarkable Platform

Regardless of whether buyers are getting goods directly from the merchants or a reseller website, they will always want a simplified buying process. What we are trying to imply is that you need to build a platform that helps buyers accomplish their goals without encountering any issues whatsoever. Prioritize the user experience when designing the website and solicit user suggestions and feedback. By impressing customers with a simple buying process, they will certainly come back for more. This is just what you need to get the most out of your reseller program.

Final Thoughts

Building a successful online marketplace does not have to be the underlying reason why you are going through a hard time. Actually, this is also true for all middleman business ideas you might have in mind. You should however learn from the best if you are to take your business a notch higher. Keep in mind nobody is going to outsource business opportunities to a middleman yet they cannot prove their worth. Make an effort to put in place all the necessary measures after which you can attract both buyers and merchants to your online marketplace without going through a lot.

Top Daily Planner
Top Daily Planner
I am a content marketing addict. I help small businesses combat the content gremlins and succeed. Small business owners and marketers struggle to stay motivated. I help them with my business and blog to build measurable online content strategies that are time efficient and deliver results. Email:

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