If your company has a physical location and you want to attract potential customers located near your business, local SEO positioning interests you. Having done the homework to achieve a good SEO positioning does not entail a good local SEO. They improve organic search engine positioning, the ultimate goal of SEO. They appear within the search results list above their competition. They appear on Google Maps marked with the Google pushpin, which means that anyone who searches in a specific area will see their business marked. Searches from mobile devices are optimized, and also, keep in mind that when Google is used from such a device, the map appears above the organic search results.
There are several tips to keep in mind in order to create a Local SEO strategy that really works. Optimize the profile in Google My Business to the maximum. Those who regularly work with Google Plus will have noticed that company profiles have migrated to Google My Business, a new platform that allows businesses to be managed from a single tool. Thus, Google Places, Maps, company pages, Analytics or Developers can be integrated.
From Google they give a series of recommendations to optimize that profile and achieve a better positioning in search results. Check that the business address is correct, and that it is also well located on the map. You should also check that the telephone, website and contact email are appropriate. Add all the requested information of the business like name, description, category, images or logos. Encourage customers and followers to leave business reviews.
In addition, it must be borne in mind that search engines also base the positioning of websites when they are linked from third-party sites. Therefore, it is important that the NAP information that has been provided to booking pages or directories among others is also updated and correct. The Marketing Local is defined as the set of promotional techniques digital aimed at positioning a brand or business in a particular geographic area. In other words, it is the work done to make a company stand out in a country, state, delegation, colony, etc. where a perfectly segmented customer base is located and attracted.
You can easily check out local SEO pricing from marketing1on1and hire them for the best local SEO services. The information will help you in getting the best ranking for your website.