Link building is among the most important skills of Search Engine Optimization. This does not come as a surprise since it impacts the ranking of your website on major search engines such as Bing, Yahoo and Google. Actually, it is all about building trust between other sites and yours not forgetting the search engines also. Therefore, link building needs to be done in the best possible manner. No wonder you will find most people opting to buy backlinks in order to achieve the best results. That aside, today we are going to examine three common link building mistakes you need to avoid in 2020.
- Having Too Many Links
One of the biggest mistakes website owners make is spamming the link building process. This basically means having too many links pointing to your website within a short period of time. It can also imply overloading the anchor text. An anchor text over load takes place when you use the exact same keyword every time you create a backlink. Doing this is only going to trigger a warning to major search engines. In the end, you will be penalized for this action thus giving your website a bad reputation.
- Focusing on Quantity Rather Than Quality
Major search engines such as Google, Bing and Yahoo prefer a website that makes use of a few high quality backlinks. Focusing on quantity rather than quality is a clear indication that you do not care about the trustworthiness of the sources linking back to you. This can be viewed as spamming thus giving your site a low ranking on search engines. It is therefore important to create a link building strategy that makes it possible for you to get a number of quality backlinks over time.
- Acquiring High Link Velocity
Building links too fast is never going to help you with anything. This is because search engines tend to penalize websites having a high link velocity. A high link velocity is common whenever you manipulate the sources linking back to your website. Even though the links might be authentic, they might be unnaturally too many and hence you are going to be penalized. Whenever you decide to purchase backlinks, you must make sure you maintain a rational link building strategy. It is only then that you are going to achieve your goals without encountering any problems whatsoever.
The Bottom Line
Mistakes are set to occur regardless of whether you are purchasing backlinks or building them from scratch. You should therefore learn from the mistakes made in order to give your website the reputation it deserves. Luckily, internet and website marketing companies ensure you minimize the mistakes in your link building strategy. However, you need to work with a reputable SEO agency that understands what Search Engine Optimization is all about. A good example of such a company is the renowned Buy Backlinks Cheap. Visit their official website to determine what the company has to offer your site.