Nintendo continues strong Switch sales momentum ahead of new models’ release


Nintendo Switch was launched on 3rd March 2017. It is a hybrid console that can be used both as a stationary and portable device. Since its launch, it has sold 36.87 million units after selling 2.13 million units in the April-June quarter alone. A net 13 percent increase in sales per year is exhilarating.

The Switch console has seen its sales skyrocketing with annual revenue of 172 billion yen ($1.58 billion) while the total profit incurred is 27.4 billion yen ($252 million).

Eyeing more profit, Nintendo is gearing up to release two more Switch models this year. August will witness the release of a Tweaked Model incorporating longer battery life. Following the model, September is going to witness the Switch Lite model at a relatively cheaper price. It would be a handheld version only.

The Switch Lite model will be available at a whopping amount of $199. It will be an important device for Nintendo because its other entry-level option is essentially dead. The company shipped only 200,000 units in the previous quarter, aiming at a figure of 75.28 million by the end of 2019.

Owing to the 13 percent increase in sales before the launch of the new products, the sale at the end of the year seems propitious.

Nintendo is power-packed with some of the exclusive games like Pokémon Sword and Shield, Luigi’s Mansion 3, and a remake of the classic legend of Zelda titled Link’s Awakening. This will surely give a boost to the holiday season and inspirit its sale.

If the sales at the end of this year follow the previous year pattern, the Switch console will sell more units than the SNES. This will be an astonishing victory as the SNES is one of the Nintendo’s most beloved consoles of all times.

Cited Article Sources:

Joel Guerrero
Joel Guerrero
Joel Guerrero was born December 11, 1991, is an American progressive technology business journalist and co-founder of rearranging. He became a tributary author to The NY Times Opinion Section in 2018. antecedently she wrote for The Wall Street Journal, serving as co-executive editor of All Things Digital. Joel visited Princeton Day college from 2009 to 2013. He wrote for The vine, Georgetown's newspaper, however later left The vine and wrote for The Georgetown Voice, the university's news magazine. Email:

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