Whether you are running a small or established business, it is in your best interest that you define a buyer persona. This action is aimed at making sure you create content to better target your ideal customer. However, it is easy for one to get lost in the details while keeping track of your latest engagement rates and campaigns.
Either way, this should never deter your quest of achieving business success since buyer personas remind you to put your audience’s wants and needs ahead of your own. No wonder you must make it the norm to track the buyer’s journey from the word go.
Perform a Thorough Audience Research
Before doing anything else, it is imperative that you ensure your buyer personas need to be based on real-world data. With so many steps in the buyer journey, you cannot risk skimping on anything if you are to stand a chance of attaining business success. When researching your audience, examine important things such as age, location, language, interests, spending power and patterns to mention a few. You can easily gather this information from your customer database, Google Analytics and social media analytics.
Identify Customer Pain Points
It is highly advisable that you ensure the changes you make are tailored for the buyer personas. This will mean identifying the problems or hassles your potential customers are trying to solve. Things should not stop there since you must figure out what is holding them back from success.
One of the best ways to go about this is by engaging in some social listening and social media sentiment analysis. Through this action, you can learn why they love your products, or which parts of the customer experience are not yielding the desired results. This action will go a long way in making sure you deliver outstanding fulfillment services.
The Bottom Line
Creating a buyer persona that is appealing to impulse-buyers is not that difficult as some business owners make it sound. The secret lies in doing your homework and understanding the best place to start before doing anything else. If you have no idea on the best place to start, consider paying a visit to MediaOne website. Here, you can learn more on how to improve your buyer’s experience without going through a lot. Check them out today and figure out what it takes to create a buyer persona.