Performance marketing refers to advertising programs in which affiliates and marketing companies are only paid when a desired action is completed. This can be a completed lead, sale, booking or download. It consists of four groups: retailers or merchants, affiliates or publishers, affiliate networks and third-party tracking platforms.
But before you finally make up your mind to implement performance marketing strategies, it pays off to know what is destined to come your way. Below are some of the most notable tips to help you get a good ROI from your performance marketing campaign.
Define Your Budget
No digital marketing campaign will ever be complete without taking the time to define your budget. And this doesn’t come as a surprise considering it is the only way to avoid taking a toll on your marketing finances. No wonder you should take it upon yourself to estimate the price of a campaign before deciding on anything.
The key lies in setting clear and achievable goals to guide you through from the word go. You should also focus on a good landing page and offer since it helps allow for clicking through. Make sure you have an enticing offer for your affiliates and audit your site for any potential problem a visitor might encounter.
Choose Your Traffic Sources Carefully
Making sure your traffic is coming from reputable sources is just what you need to get higher conversion rates and more sales. When less-than-reputable sources are advertising to you, consumers may think twice about trusting you as a brand and might be deterred from visiting again. Rather than turning a blind eye as this happens to your brand, be sure to partner with affiliates that will drive meaningful traffic to your site.
The Bottom Line
Running successful performance marketing campaigns should never be a hassle as some marketers make it sounds in the first place. Define your marketing budget, ensure you understand the trend better, choose your traffic sources carefully and focus on a good landing page and offer. The simple things you decide to do go a long way in helping you get the most from your performance marketing campaign.
It is highly advisable that you do your homework to get more insights about performance marketing. If in doubt, you can always work with a reputable digital marketing agency in Singapore such as MediaOne Marketing to save time and money.